"Basically 90 percent of Facebook profit is made from advertising — selling your data to advertising companies so that they can place an advert on your browser..." says Bev Skeggs in a new interview with Social Science Bites. Bev Skeggs joins the podcast in order to reveal interesting new findings in her research that studies how social networks were structuring or restructuring friendships.
Getting data is becoming more and more of an issue and is unfortunately leading to consequences in academia. Disagreements that were usually solved with data are now getting lost due to the the little publicly available data on social media sites. This is a significant change to how social science researchers are gathering their data that professor Henry Farrell says is "badly understood."