Social media has brought about rapid change in society, from our social interactions and complaint systems to our elections and media outlets. It is increasingly used by individuals and organizations in both the public and private sectors. Over 30% of the world’s population is on social media. We spend most of our waking hours attached to our devices, with every minute in the US, 2.1M snaps are created and 1M people are logging in to Facebook. With all this use, comes a great amount of data.
Wasim Ahmed helps find the best research tool available for analyzing data appeared on social media while also offering tips and examples of using certain tools. He also points to twitter as the best social media site to extract data due to its unique platform to attract not only industry but academics.