Tools & Technology Chris Burnage Tools & Technology Chris Burnage

Artificial intelligence for entity resolution with Jeff Jonas

Jeff Jonas, the world’s foremost expert on entity resolution and the inventor of the original NORA (Non-Obvious Relationship Awareness) technology developed for Las Vegas casinos, brings entity resolution to life. This unique technology (an IBM spin-out) is a purpose built real-time AI for delivering human quality entity resolution – determining “who is who” and “who is related to who” – without training, tuning or experts.

Watch the technology in action and see how it works.

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